the crazy ones
I found this really beautiful poem while visiting this site. In an attempt to identify the author/source of the poem, I Googled lines from it and found all these. About the only thing that’s certain is that the poem was used by Apple Computers in an advertisement campaign (see here). If anyone knows who the original author is, if s/he exists, I’d be interested to know. Meanwhile, read and feel warm and fuzzy all over…
Here?s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They?re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can?t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that?s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
Posted on July 14th, 2004 by jl
Filed under: Interesting Reads
Actually, it’s more of an advertising copy than a poem. This was the voice-over narrative created for Apple’s Think Different TV campaign by their ad agency TWBA Chiat-Day. I don’t know who the copywriter is, though.
Anyway, it’s won a few awards. Apparently, it even brought a tear to Steve Job’s eyes when it was first presented to him.
Click here to see the tvc.
Eeps! The link didn’t show up! Here:
http://lameladinewton.it/computer/mac/apple/m_thinkeng.shtml
Enjoy.
James - thanks! Ad copy or not, it’s beautiful! if just a tad cheesy…!
Remember the ad. It was around this time that Apple made a turn around… after losing the OS battles…
after this it came the iMacs and iThis-and-That…
of course the 1984 one is also a classic…
ooo… what’s the 1984 one?!? link! link! link!
Apple are shite
I’m sorry, I should really elaborate.
Apple are SHITE.
Proof?
1. They lie publicly (The G5 ad, benchmarks etc)
2. They overprice (need I provide proof)
3. They could have had BeOS YEARS ago but didn’t
4. Apple ipod battery anyone?
5. ONE BUTTON MICE? for feck’s sake…
6. Okay, so they pioneered the GUI, but PUT THE FECKING PULL-DOWN MENU’s on the WINDOWS to which they FLIPPING BELONG and NOT the bleeding menubar on the top of the screen.
7. Using such prose to advertise. Nobody should stoop so low.
What could be worse than apple?
The horde of mindless end users who buy into the whole apple mystique and evangelize with great fervor.
Perhaps the result of such advertising campaigns.
Think different?
To what?
Cheeky feckers assuming that they know what I’m thinking.
I say, to you all, you don’t have to ‘think different’, you just have to plain THINK!
SO You don’t like Apple Rob? LOL
Have to say I do rather like my Ipod
Rob’s Missus - did he buy the iPod for you…???
http://www.uriah.com/apple-qt/1984.html
According to some, “1984″ is the best (Apple?) TVC ever made. I have no idea why. But I do know that it was directer by one of the Scott brothers, either Ridley or Tony - probably Tony who did some great TVCs. Can’t remember.
Anyway, Apple’s got some great TVCs, even if you think they’re cheesy.
And yeah, I’m one of those mindless end users.
Sorry, I’m in a real apple bashing mood today
Went shopping for said ipod and encountered the most ignorant salesperson in the local apple distributorship recently.
We bought the ipod somewhere else.
To give credit due, 2 great things apple did for us.
1) Apple ][
2) Mac
(okay maybe the ipod as well..)
The superbowl ad for the mac in ‘84
http://www.uriah.com/apple-qt/1984.html
Mac in 84 and for quite a few years after was a class of its own in terms of ease of use, and in certain applications it ruled completely (DTP graphic design etc). Premium arguable worth paying.
But that was then.
Apple’s stupid marketing dept’s probably messed up the company much more than they care to admit.
Instead of making cheaper competitive machines, they continue to overprice themselves into an ever shrinking niche.
I can’t think of any reason to recommend an apple mac to any one now. Not one.
Most beginners are better off learning to use what’s already out there and >90% of the time, that’s a windoze box. Tough, but that’s reality.
As much as I like the G5 and admire its clever architecture, I wouldn’t buy one. I can’t think of anything I’d ever want to run on it that I can’t already run on my p4.
And I’m not a 7th dan hard man code hack who can write code that can actually run SIGNIFICANTLY faster on a G5 than a P4.
But I can think of MANY programs I run on a daily basis that I can’t run on a G5.
But I guess, a computer is like a car. Some like ferrari’s some like protons some like toyotas some like lexus’s (or is it lexii?).
I think the best TVC I’v EVER seen has to be the Lynx deodorant one (in Oz) with the one with the 2 frogs shagging… with sound effects… er yeah…
It was pulled of the air rather quickly after a very short run unfortunately…
Can’t seem to find it anywhere on the web though. If anyone’s got the link…
Oh, and james, I grew up on an Apple ][+, and 2 early macs which I remember fondly and then switched to x86’s for reasons above.
oh. I had that Lynx ad in my work inbox at one time, but it was auto-deleted by the system during a purge when my inbox reached 100MB! you might have to kazaa for it…
Mac bashing?… hmmmmm…
erm….I think that Rob is closet Ipod fan. I know he likes mine, but wont admit
Jikon, please dont send that add to Rob, it only encourages obscene frog shagging gestures. He is bad enough as he is.
Rats, you LOST it?
Can’t find it anywhere at the moment and the bloody ad’s been banned by prudes…
YOu sure you lost it completely? If you do retrieve it mail it to me!!
well… i’m sure the file can be retrieved from a backup set somewhere, but it’s probably locked away in some bomb-proof bunker in the middle of God-knows-where… and i’m sure they wouldn’t take too kindly to the reason why we want to retrieve this email…